Salesforce recently announced that Novartis (NYSE: NVS), a global leader in innovative medicines, has chosen Salesforce’s Agentforce Life Sciences for Customer Engagement to connect patient and healthcare professional (HCP) experiences, allowing teams to focus on strategic and meaningful customer interactions.
Building on its existing investments in Agentforce Health, Data 360 for Health & Life Sciences, MuleSoft for Life Sciences, and Agentforce Marketing, Novartis intends to unify engagement across marketing, sales, patient services, medical, market access, and other service stakeholders to create more cohesive, intelligent healthcare touchpoints.
Novartis Plans Global Rollout of Salesforce
Novartis intends to implement Salesforce’s Agentforce 360 for Life Sciences platform internationally over the next five years, with the goal of significantly simplifying orchestration and experiences across its workforce.
The platform will let them work together better around the customer by using AI and data harmonization to provide compliance features and customer insights right into the system.
Salesforce Point of View
“The expanded partnership with Novartis underscores our commitment to transforming how the life sciences industry engages with marketing, sales, and medical stakeholders,” said Frank Defesche, Salesforce’s General Manager of Life Sciences.
“By integrating interaction on Agentforce Life Sciences, we are laying the groundwork for more personalized, accurate, and linked experiences. This relationship is ultimately about delivering the correct medications to the patients who require them.”
Also Read: Salesforce Agentforce 2.0: The Future of Customer Engagement is Here
Final Words
That’s it! We hope this review of Novartis’s adoption of Salesforce Agentforce 360 for Life Sciences provided you with interesting insights into the future of tailored, AI-powered client engagement. Connect with CloudMetic for the most recent Salesforce upgrades and industry news.
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